Roles, Responsibilities, & Accomplishments

• Developed marketing strategy for all social media platforms that initiated a 404% increase in average daily engagement on Facebook, a rise of 251% in Twitter mentions, and a 171% boost of Instagram fan engagement YOY.

• Managed editorial calendar, supervised art direction, and deciphered social media analytics for all social media platforms

• Led promotional efforts for over 200 live shows, spanning 46 cities across 5 time zones.

• Developed a 360° promotional strategy, which included targeted social media posts to purchasing of local television and radio ads. Efforts resulted in 85% of all possible tickets being sold.

• Closely coordinated communication between talent, talent manager, and agency.

• Increased online store orders 389% & merchandise sales 356% YOY.

• Field coordinated over 120 shows.

• Produced and developed content to optimize emerging platforms -Facebook, Twitter, Instagram, Snap, Vine, and YouTube.