Philadelphia 76ers
Director, Partnership Solutions
Sr. Manager, Partnership Solutions
Sr. Creative Strategist
Roles, Responsibilities, & Accomplishments
Developed and executed the creative vision of multiple award-winning marketing campaigns from inception to post-mortem.
Led the generation of prospect-specific activations and platforms resulting in record-breaking sales seasons for the organization.
Established standard operating procedures and processes to optimize workflow and efficiency of numerous cross-functional departments and stakeholders.
Liaised with Content with the pre-production of content development and optimization of emerging social platforms.
Developed brand standardizations for partner integration across social media platforms for 20-21 season and beyond.
Played a vital role in shaping non-traditional marketing initiatives: VIP Circle of Stars influencer program, media seeding, athlete/business integration, and NFTs.
Guided the creation, development, and storytelling of 100+ Partnership pitch decks, GTM HBSE evergreen deck, and C-Suite external presentations.
Supported the building of the marketing and revenue departments and played an active role in the mentoring of junior support staff
Drove free agency recruiting pitch support to deliver compelling and inventive pitches that connect with free agent targets.
Compiled, synthesized, and executed all Marketing award submissions.
“Chris is the type of person you want on your team. He brings relentless energy and unique ideas to any project he's involved in. He can really deliver from end-to-end with a full vision on how to mold an idea, envision how it should be packaged/distributed and see it through to execution. Chris is the ultimate swiss army knife. We've thrown all types of "other projects as assigned" his way and he always delivers with confidence. He treasures accountability and lives by it. The accolades haven't come by accident! True rock star!”
— Brian Adams - VP, Brand Marketing & Creative - Philadelphia 76ers/HBSE
“Chris is the type of person everyone should have on their team. Chris and I have worked on many projects together at The Philadelphia 76ers and throughout the past year, he has become a mentor to me as well. He has the innate ability to bring out creativity in others and ultimately produce top-notch team projects. His organizational skills and ability to think ahead have made projects a breeze, particularly during Covid when in-person group meetings came to a halt. Under his mentorship, I find encouragement and confidence as I continue to define what my future will look like. Chris offers thoughtful guidance - first by listening, and ultimately by offering solutions and suggestions to make you approach each situation from a unique perspective.”
— Nina Raspa - Producer & Editor - Philadelphia 76ers
“Chris and I worked together on multiple video campaigns for the Philadelphia 76ers. On each project, Chris' leadership truly shined. Not only was he organized and fully committed (willing to put in an insane amount of hours), his creativity, production knowledge and storytelling abilities are what truly makes him stand apart from the rest. His ideas were always strong and unique. He also knew how to tap into human emotions and how to bring a company's brand to life in the videos which was key to connecting to the set audience. I loved working with him on location or during the edit process. It was always an enjoyable and fun experience!”