18-19 Nike City Edition Uniform Unveil
When Nike became the NBA’s official uniform outfitter in 2017, they introduced a new uniform platform known as the City Edition. This community based uniform gives teams the opportunity to design geographically relevant uniforms on a yearly basis. The 2018-19 Philadelphia 76ers version, which was designed 2 years prior, celebrates Philadelphia’s rich history of the challenger’s mentality that inspired the “Rocky” and “Creed” films.
Awards
2019 CLIO Sports Award
Shortlisted for “PARTNERSHIPS, SPONSORSHIPS & COLLABORATIONS”
2019 CLIO Sports Award
Shortlisted for “DESIGN - BRAND IDENTITY”
2019 American Advertising Awards - ADDY - District 2
Silver Addy for “CROSS PLATFORM - INTEGRATED CAMPAIGNS, INTEGRATED ADVERTISING CAMPAIGNS, CONSUMER CAMPAIGN - LOCAL”
Roles & Responsibilities
Project Lead
Partnership Activator
Logistics Manager
Third Party Liaison
Social Strategist
Content Producer
Set Design Supervisor
Influencer Strategist
You know I love jerseys and courts and NBA art stuff. The city edition jerseys will start trickling out this week. This is the inside story of a very unusual one that could have ended up looking, very, very different: https://t.co/3fSsa1D4L7
— Zach Lowe (@ZachLowe_NBA) October 30, 2018
✅ City edition jersey
— Philadelphia 76ers (@sixers) November 1, 2018
✅ Two tickets 11/9 vs Charlotte
✅ Early screening of @creedmovie
✅ Meet @michaelb4jordan
🗳 https://t.co/yfVdNPpUtF | #HereTheyCome pic.twitter.com/qpsLJJLUpU
Content Creation
Phila Unite Custom Jordan 1's
76ers Crossover - Art Exhibition
Other Duties Assigned
76ers Crossover - Capsule
20-21 Nike City Edition Uniform Unveil