Other Duties Assigned
Click on the following links to learn more of the various projects I had the pleasure to work on.
HBSE Evergreen Deck
With the inception of HBSE, I was tasked to create the first-ever organizational GTM Evergreen deck. I compiled all relevant information, composed the contents of each slide, and directed the designer. Varations of this deck have been utilized in multiple pitches and presentations.
Role: Creative Lead & Storyteller
Free Agency
During the free agency period of ‘18 and ‘19, I was tasked to lead the various aspects, inclusions, and experiences of the free agency pitch.
Role: Creative Project Lead
Circle of Stars - Influencer Platform
Shaped a comprehensive influencer strategy focused on outreach, game experience, seeding, and tentpole activation integration.
Role: Strategist & In-Person Liaison
C-Suite Presentation Lead
In addition to the GTM Evergreen and 100+ partnership pitches, I was tapped to lead the creation of numerous C-Suite presentations. Working with our executives, I helped produce decks that were utlized in presentations and conferences around the world.
Role: Creative Lead & Storyteller
Award Submissions
Led the submission process for all award submissions. Responsible for collecting assets and metrics, production of video entries, and all components of campaign storytelling.
Role: Creative Project Lead & Submission Producer
PhilaFanGram
During the 17-18 season, the Philadelphia 76ers partnered with BriziCam to create a fan engagement platform where fans could direct in-arena cameras during the course of a game to produce socially shareable pieces of content. I led all communication with the vendor, creative direction on the filters, and comprehensive marketing plans to promote the activation.
Role: Third Party Liaison & Creative Project Lead
#HereTheyCome #PhilaFanGram HI MOM!!!!!!! #sixers pic.twitter.com/lStZi9AuQj
— ave (@ACandyxo) April 3, 2018
Trying to cop that @TJMcConnell signed pic with my lady. #HappyChineseNewYear#HereTheyCome #PhilaFanGram pic.twitter.com/uuBveHCnIB
— Eric Marturano (@TheEMart) February 13, 2018
#HereTheyCome #PhilaFanGram pic.twitter.com/OxuMlwIuid
— 𝒩𝑜𝑒𝓁🐢 (@noelmurtha) April 15, 2018
#HereTheyCome #PhilaFanGram it’s lit pic.twitter.com/dSAGEhA2KH
— Hey’Zeus Shuttlesworth (@ItsReallyBuckz) February 3, 2018
#HereTheyCome #PhilaFanGram me and my baby loving #theprocess pic.twitter.com/bM5fsAZ7Y7
— alicia gillespie (@exlisha30) February 11, 2018
#HereTheyCome #PhilaFanGram pic.twitter.com/PZcsuXYA0n
— Mickey Quarantini (@BourneFresh) April 3, 2018
2017 Phila Unite Playoff Party
During the 2017 postseason, I led the conception of a pre-game playoff party. I helped lead the various components of the show, acted as the main point of contact for all performers, and drove the marketing efforts surrounding the event.
Role: Creative Project Lead & Third Party Liaison
Content Creation
18-19 Nike City Edition Uniform Unveil
Phila Unite Custom Jordan 1's
76ers Crossover - Capsule
76ers Crossover - Art Exhibition
20-21 Nike City Edition Uniform Unveil