Content Creation
Click on the following links to learn about the various content projects I had the pleasure to work on.
20-21 Nike City Edition Unveil
Create a series of teasers to build up hype for the 20-21 City Edition uniform. This would then culminate with an Allen Iverson narrated launch video that showcases the uniform and its tie back to the city of Philadelphia.
Role: Producer
76ers Crossover - Capsule
Introduce the next installment of the 76ers lifestyle platform, 76ers Crossover - Capsule. Directing a freelancer, I led the creation of 3 different pieces of content to introduce the concept of the capsule, integrate a unique side of a player, and showcase Iverson’s impact on the world of fashion.
Role: Producer & Creative Lead
HBSE Evergreen Sizzle
Create a video to tell the go-to-market story of HBSE. This video has been utilized as a tool for the Partnerships team to give background on the organization.
Role: Voice-Over Director & Associate Editor
76ers Crossover - Art Exhibition
In order to bolster out the value of the platform, I helped create sponsored content that organically tied the partners (Reebok & Red Bull) with the Art Exhibition.
Role: Producer, Creative Lead, & Partnership Activator
19-20 Schedule Release
Marked as a tentpole moment on the NBA’s calendar, the schedule release can take on a variety of executional forms. This particular year, I helped develop the concept of creatively integrating Greenfly and UGC to allow our fans to be apart of the moment.
Role: Producer & Creative Lead
Bell Ringer Overview
Prior to all 76ers home games, an influencer is selected to be a part of the traditional bell ringing ceremony. In order to educate those not familiar with the ceremony, I was tasked to create a video that would educate new influencers of the tradition for future 76ers home games.
Role: Creative Lead
Phila Unite Custom Jordan 1’s
Heading into year two of the 76ers playoff marketing campaign, the idea of unique influencer marketing campaign came to life. With so many moving pieces, I helped develop the social media and influencer rollout to optimize the campaign’s amplification.
Role: Influencer Social Strategist & Creative Lead
2019 NBA All Star Vote
As a part of the 2019 NBA All Star campaign to promote the voting of Ben Simmons and Joel Embiid, I helped create content that utilized metaphorical highlight broadcast calls and overlaid them on literal illustrations. With a limited runway, I directed freelancer, a former BuzzFeed colleague, in the creation of the shorts.
Role: Producer & Creative Lead
All-Stars — They’re just like us.
— Philadelphia 76ers (@sixers) January 21, 2019
Vote @BenSimmons25.
Vote 2️⃣5️⃣ ⭐️ https://t.co/KJPh8Q99Rh pic.twitter.com/DVIrwqQn4x
All-Stars — They’re just like us.
— Philadelphia 76ers (@sixers) January 21, 2019
Vote @JoelEmbiid.
Vote 2️⃣1️⃣ ⭐️ https://t.co/KJPh8Q99Rh pic.twitter.com/FCwkNkkVeQ
Meme Mondays
After seeing this picture of TJ McConnell, my old BuzzFeed instincts kicked in and had fun with the image.
Role: Creator
. M O N D A Y S
— Philadelphia 76ers (@sixers) December 3, 2018
E E
M 🖼 M
E E
S Y A D N O M pic.twitter.com/SUnjXfi9tu
2018 Social Night
Having created some pixel based branded content at BuzzFeed, I offered the suggestion to utilize the concept as the theme for the 2018 Social Night. I directed the freelancer, a former BuzzFeed colleague, to create pixel-versions of each of our players, coach, and mascot. The imagery was utilized throughout the arena and social on that particular night.
Role: Creative Lead
18-19 Nike City Edition Unveil
Given the opportunity to lead a uniform launch is task in itself, but integrating a major theatrical release took it to another level. I was able to lead the production of the various shoots, work as the main point of contact for MGM and members of the cast, and lead the creative direction for of videos that were used during the launch and sustainment of the uniform campaign.
Role: Producer & Creative Lead
✅ City edition jersey
— Philadelphia 76ers (@sixers) November 1, 2018
✅ Two tickets 11/9 vs Charlotte
✅ Early screening of @creedmovie
✅ Meet @michaelb4jordan
🗳 https://t.co/yfVdNPpUtF | #HereTheyCome pic.twitter.com/qpsLJJLUpU
2018 Phila Unite Playoffs
Tasked to distinctly promote a playoff game giveaway item, I suggested to lean into the tagline of “Philadelphia Unite” and showcase different people waving the flag giveaway.
Role: Creative Lead
2017 Media Day
My first NBA Media Day was a special one. Having numerous contacts at media publishers, I helped facilitate their involvement in the 2017 Media Day to help humanize the players on the roster. Additionally, I pitched and help sell through the concept of branded content where players would rank their favorite Chick Fil A sauces.
Role: Publisher Liaison & Partnership Activator
BuzzFeed
Player’s Tribune
Whistle Sports
Partner Activation - Branded Content - Chick Fil A
2017 NBA Draft Live
As our content team embarked on their first-ever live stream, they were in need of assistance behind the lens. I aided in the run of show and understanding of the full content library at our disposal.
Role: Producer
Phila Unite Custom Jordan 1's
20-21 Nike City Edition Uniform Unveil
76ers Crossover - Art Exhibition
Other Duties Assigned
76ers Crossover - Capsule
18-19 Nike City Edition Uniform Unveil