Phila Unite Custom Jordan 1’s

As the Philadelphia 76ers transition into year two of their “Phila Unite” playoff marketing campaign, the brand story was invigorated with a unique influencer marketing campaign. Leaning into the subculture of sneakerheads, the 76ers created a one-of-kind, high-quality sneaker that were distributed to a limited number of their Circle of Stars influencers. Through the creation of this platform, the team was able to build hype leading into the 2019-2020 NBA playoffs, generate brand awareness, generate social content, and grow the team’s database.