“76ers Crossover” celebrates the intersection of basketball throughout the city and across the globe with all of the cultural lifestyle elements that make Philadelphia spectacular – from the arts, to music and fashion, to cuisine. “76ers Crossover: Art Exhibition, presented by Reebok,” is the first installment of 76ers Crossover. The creation of this platform had the goals of establishing a fan engaging activation that drove brand awareness, revenue, and content creation while simultaneously growing the team’s database and app downloads.